About Terravita Publication and relationship marketing program, Exclusive Living
I work with the resident homeowners in the gated golf course community of Terravita in North Scottsdale. I help them put together a monthly publication that features them. We feature their families, homes, pets, and events. Most businesses find it difficult to reach these residents because they don't look at most advertising they get, however, because the publication is about them and their community, this is something they consistently look at and refer to.
In addition to the publication, we also provide a digital marketing opportunity through Facebook and Instagram as another way for our business partners to be seen by their target demographic. Beyond the publication and remarketing, we also offer our business partners the opportunity to meet residents in the community through social events. These allow our businesses to connect with their ideal customer personally, instead of just advertising to them.